16. Instagram Reels : what they are, how to use them and tutorial
If you are on Instagram, you’ve seen them REELS, they are Instagram’s response to TikTok’s success, the product they came up with to compete.
Instagram reels is a tool that allows you to create and edit video directly within the Instagram Stories area.
What can you do with REELS:
Create 15 or 30-second vertical videos
Edit multiple video segments together
Choose the speed of the videos
Add text
And music
Add stickers and filters
But here is the thing. Stories normally disappear after 24 hours. Instagram REELS, however, live on because you can:
Share them on your feed
And now there is a separate Feed for your reels (same as the IGTV’s)
You can think of REELS as fun or completely stupid. However, as small business owners trying to market our business, we need to ask ourselves how we can use REELS in our favor.
Because, here’s the thing… right now, REELS are getting OVER-PROPORTIONAL reach. As you might know, organic reach on Instagram and Facebook is only about 2,5%.
Reels are getting much more attention, as the platform wants to reward those who are using their new tools.
What if we were to find ways to use reels to educate our clients? Give them information or to inspire them?
USE THEM INTENTIONALLY.
I personally like using them for educational purposes better than just silly videos.
If you still don’t know how to use them, download the PDF guide with step-by-step instructions on how to do it.
Hi! I’m Blanca!
I’m a Brand Photographer and Personal Branding Coach, helping female entrepreneurs to create a Personal Brand online that STANDS OUT.
I bring your vision to life, help you come up with one and take you by the hand into the online World if you need me to.