20. Five reasons why is Social Media Marketing is important to my business and yours too!
5 REASONS WHY SOCIAL MEDIA
IS IMPORTANT TO YOUR BUSINESS
In Social media marketing we create content which helps us promote our businesses and products on a multitude of social media platforms. Your content should be customized to the specific target market and platform you are using to help you boost conversions and increase brand awareness.
Did you know that Facebook has 2.5 billion active users? Instagram? About 1 billion and growing every day. LinkedIn has more than 675 million, also growing daily.
Some say that Facebook is dead, well, let me tell ya’, it’s NOT!
The thing is, we need to understand HOW to use each platform to our advantage, each has its own areas where they shine AND you can’t forget to consider WHERE your target market is spending their time and money.
Social Media Marketing can help us:
5 Reasons why is Social Media Marketing is important to your business
Raise brand awareness
There are a lot of people out there that have no clue that you exist and they could be in your neighborhood, just around the corner and they just don’t know. You’ve seen a glimpse on how many people are active on social media and there are a lot more. People who could benefit exactly from what you have to offer, for whom your offer is a perfect fit.
Your business can gain more visibility that you can accomplish by just trying to go through your immediate network.
Did you know that one of the top 10 reasons people use social media is to BUY stuff? Think about it, it’s like window shopping from the comfort of your own home.
That doesn’t mean they only order things online, but even for Brick and Mortar businesses they become discovered.
Now, remember that having a profile and posting every now and then doesn’t mean it’s social media or online marketing, it is not enough.
2. Find new customers, generate leads, convert
Social media allows us to ask questions, start conversations, engage with new leads and current clients, develop relationships and overall show that we care. Because it’s only like this that we gain trust and TRUST+ADDED VALUE, leads to conversion.
3. Develop connection and Relationships
There is no “middle-man (or woman)”, between you and the final customers. You can develop a direct connection with the end customer and a relationship. As I know that I have met some fantastic people thanks to social media.
4. Find our niche market easier through targeting
For example, a printed magazine delivered to a home, you have no idea who reads it or if it was directly tossed in the bin
Social Media allows you to use different approaches depending on your strengths and target market - you can always share the content that is most comfortable to you, the one where your clients are consuming more often or the one that suits your topic better.
Social Media Marketing allows you to reach people at the place where they spend their time and money because you can target by location, demographics, interests, and more.
5. Makes your advertising budget most cost-effective
For that reason, Online Marketing is more cost-effective than other forms of traditional advertising.
It allows you to create ad campaigns much faster and test them for a fraction of the cost, before you decide to go full power with your advertising budget.
AND… Allows you a very in-depth analysis of your results.
If your are starting your business and needed more clarity with your online BRAND, this mini-course if for you:
Hi! I’m Blanca!
I’m a Brand Photographer and Personal Branding Coach, helping female entrepreneurs to create a Personal Brand online that STANDS OUT.
I bring your vision to life, help you come up with one and take you by the hand into the online World if you need me to.