24. The reason why you should be on video more often and 5 tips to get it done
Are you using video in your Social Media Marketing Strategy?
Because if you are not, you should check out these numbers!
78% of internet users watch video content every week (58% every day)
72% of the consumers prefer to learn about a product or service through a video
81% of businesses use video in their marketing strategy (if you have a business this should be you too!)
Videos are consumer’s favorite type of content
Video consumption on mobile raises 100% per year
6 out of 10 people prefer to consume video rather than television
Viewers retain a message 95% better if seen on a video
Video marketers get 66% more lead generation
Internet users spend nearly 7 hours a week in average watching videos
The favorite platform for video sharing is YouTube, followed by Facebook.
It is estimated that in 2022, around 82% of internet traffic will come from video streaming and downloads
Video is the best performing digital content type, used for marketing it ends up driving more views, more engagement and more response than other social posting options. That’s it.
If you want to create a bigger impact, if you want your message to reach a wider audience, if you want people to connect with you even before they get to know you, video is a great tool.
As a photographer, I am super comfortable behind the camera, but I wanted to share these five strategies that have helped me move forward to be in front of the camera:
I realized that I am my own worst critic and that even if others do criticize me they are not paying my bills, so… I shouldn’t care. Those who care are probably in my tribe.
I book a day or several hours per week in my calendar to record videos, that way I know that day I will “fix myself up” to be on camera that day.
I write an outline or a short script of what I want to say. I don’t want to read it and sound like a robot, but I practice it a few times and make as many takes as necessary, until it is how I want it to sound, natural and authentic… with time, there are less takes
I started with the sort of video that felt less intimidating, in my case Instagram stories, for you it might be something else. Figure out what is easiest.
Get out of your head that you need amazing equipment. Get started. I do have all the good equipment, but I had to set it all up and it was complicated, so I kept using it as an excuse not to do it. I caught myself and so I started doing it with my phone. I took away my own objections. Now, I use my good equipment too. Find out what excuses you are using and get them out of the way.
So, there you have it, hope the tricks help and these statistics make you realize the power of video.
Hi! I’m Blanca!
I’m a Brand Photographer and Personal Branding Coach, helping female entrepreneurs to create a Personal Brand online that STANDS OUT.
I bring your vision to life, help you come up with one and take you by the hand into the online World if you need me to.