9. What is Brand Identity and why should I care?
What is Brand Identity
Why should I care?
You like doing what you do. You sell essential oil. Teach yoga. Coach people’s careers for a living. Make your own healthy soaps or jewelry. Maybe you are in the health industry, as a doctor, a dentist or a physiotherapist.
Most small entrepreneurs go into business out of a passion for doing what they do. Many don’t even know how to market the products, you see? Not everyone has the Marketing knowledge or background… and that is ok, why should you?
One of the first considerations has to do with understanding what you have to offer and what your Brand has to offer and whether the message coming through is clear.
Your BRAND IDENTITY, which goes deeper than having a nice logo or a motto, those are the VISUAL representation of what your Business Brand stands for and are important to create BRAND RECOGNITION.
Why is Brand Identity important?
Perception of QUALITY. You want your brand to stand for a certain level of quality that customers immediately associate with your brand, right? Brand Identity helps you do that.
LOYALTY. We want our clients to come back again and again, right? Because they enjoy our products and the whole experience of doing business with us.
EXPERIENCE and RELIABILITY. We want customers to work with us because as part of that Brand Experience they know they can expect good results thanks to our experience and that they can count on us.
And last but not least, PRICE, do you want to be able to charge what you are worth? Brand Identity will help you with that, why? Because of DIFFERENTIATION. When you are able to associate the values described above, you will be able to charge your worth, and clients who have the budget will be willing to invest because they know what they can expect.
Questions that will help you define your Business’ Brand Identity are:
WHO you are
WHAT you do
WHY you do it
HOW you do it
And WHAT Added Value you provide.
If you are having a hard time answering these questions for yourself, join me in the next FREE Webinar:
How Personal Branding will help you charge what you are worth!
Hi! I’m Blanca!
I’m a Brand Photographer and Personal Branding Coach, helping female entrepreneurs to create a Personal Brand online that STANDS OUT.
I bring your vision to life, help you come up with one and take you by the hand into the online World if you need me to.