The problem isn't your expertise. It's your visibility. We help established EXPERTS become the GO-TO-AUTHORITY in their field - through strategic POSITIONING, aligned VISUAL IDENTITY and THOUGHT LEADERSHIP content.
This is how we can help
BUSINESS SERVICES
PErsonal Brand Strategy
Our Personal Brand Building Program: S.H.I.N.E. brings clarity, strategy and structure to the process of building a Personal Brand
Visual Identity
Personal Branding Photo, Video and Graphic Design for EXPERTS: High-Level Executives, Founders, Entrepreneurs & Coaches.
Business Portrait Photography.
Corporate photography: business portraits, team photos, and events.
content creation
Content Creation monthly subscription to establish your Authority and Credibility as a Thought Leader and Expert in your niche.
Hi! I’m BLANCA
I'm a Personal Brand Strategist helping accomplished experts become the go-to-expert authority in their field.
You've already built the expertise.
I bring the strategic positioning and visual identity to make sure the right people see it.
With 10+ years in corporate (Siemens, Nestlé, Gates) and a Master's in Marketing, I understand both the corporate world and the journey of building a business around your expertise. That's what makes People Brands different.
If you are an EXPERT and people don’t know what you know, YOU have a PROBLEM
Your expertise deserves to be seen
-
PERSONAL BRANDING
Personal Brand Photos are Portraits & Lifestyle Images that represent the unique individual. We photograph often on-locations while doing activities that represent the job or are related to the values of the brand. We do in-depth pre-planning to develop a concept and guarantee that the photos are authentic, original, and on-brand.
-
BUSINESS PORTRAITS
Business portraits are portraits where the person is looking directly at the camera, mostly from the torso. These photos are ideal for executives, to use in resumes (CVs), business profiles, or team photos. The photoshoot can take place in Studio or on Location.
-
CORPORATE + EVENTS
Capturing Corporate Executive Portraits, Team portraits & Corporate events, for the use on Website, Press, Social Media, or Employer Branding
WHAT CUSTOMERS ARE SAYING
-
![]()
“her creativity and vision are amazing”
"Blanca is a fantastic photographer and so much more. Blanca worked with me on my branding and her creativity and vision are amazing. She is passionate about what she does and goes above and beyond to help you create your desired look. I am thrilled with the results and I highly recommend Blanca!"
- Amy Watson, Nutrition & Fitness Coach
-
![]()
“the photos were natural and relaxed”
“Blanca updated my professional photos. She was creative and managed an environment where the photos were as natural and relaxed as possible. I used her photos on my CV and following a successful interview process leading to promotion I received positive feedback about how I had presented my application, including the photo“
- Oliver Hartwright, Deputy Head of School MIS
-
![]()
“Blanca has an eye for just the right details”
“My branding photoshoot captured exactly my vision and completed my website. Blanca has an eye for just the right details and making you feel confident, all while having fun!”
- Taryn Mercedes, Web Designer
-
![]()
"The result: many authentic pictures"
You can tell the professionalism from the start. Blanca responded to my request extremely fast. The entire process was very structured and cordial. We had a lot of fun during the shoot and the creativity was there. The result was successful with many authentic pictures to choose from. I had a wonderful, magical morning at the shoot. My heart's recommendation for Blanca.
-Jutta Hummel, Life Coaching for Women
Be SEEN as the EXPERT your are and impact the World
|
Be SEEN as the EXPERT your are and impact the World |
Visual Branding Journey
-
Aligned Color Palette
We create with you a color palette that aligns with your values and your ideal client.
-
BRAND photography
The authority you have built deserves a face. Professional Brand Photography.
-
Branded Graphics
Branded Graphics help you keep your entire online and offline presence aligned and Top of Mind.
-
Authentic Video
When people hear you talk, it’s easier to relate to you, improves the credibility and perception of authority. It is not easy for most people, but we help you SHINE on camera with our Camera-Ready 1:1 coaching
LET’S WORK TOGETHER
This is how it works
1
We have a clarity call. During the first meeting or call we will clarify your needs and make sure we are the right fit for each other. If I believe that I can help you, I will offer you the service that best solves your problem.
2
We build your strategy. Using the S.H.I.N.E. framework, we define your positioning, ideal client, visual identity, and brand message, as needed — so everything works together.
3
We make you visible. From professional photography to ongoing thought leadership content, we create the assets that attract premium opportunities to you.
BLANCA in ACTION
FEATURED BLOG POSTS
Take the 5-Minute Scorecard
The gap between expert and recognized thought leader isn't knowledge — it's strategic positioning.
Take this Personal Brand Scorecard and find out where your visibility gap lives.
Need help with your Brand Strategy?
latest POSTS on Social Media
