1. Why do you need Personal Branding?
A brand is a promise — a promise of the kind of quality or service we can expect. We buy brands and we use brands. We are more likely to use brands that we are familiar with for the things that really matter to us. Would you use any kind of baby cream for your newborn? I know I wouldn‘t. The reason we buy particular brands is because we TRUST. We buy products and services from those we trust.
As a small entrepreneur, it is more likely that providing a product or service is intrinsically linked to who you are. It is almost certainly linked to your own personal values. These are values which reflect how you and your company attend to your customers or clients.
Managing your personal branding allows you to connect with your potential customers or clients. It helps them understand your values and develop trust, even before they ever do business with you.
Are you managing your Personal Brand?
Hi! I’m Blanca!
I’m a Brand Photographer and Personal Branding Coach, helping female entrepreneurs to create a Personal Brand online that STANDS OUT.
I bring your vision to life, help you come up with one and take you by the hand into the online World if you need me to.
